- Princess Polly is an Australian fast-fashion brand popular among Gen-Z and millennial consumers, including TikTok stars like the D’Amelio sisters and Addison Rae Easterling.
- In 2020, the brand surged in popularity, partly due to its influencer strategy and virality on TikTok.
- Insider created a case study of the brand and an inside look into its army of influencers.
- Visit Business Insider’s homepage for more stories.
In 2020, Princess Polly — an Australian fast-fashion boutique known for its bodycon dresses, crop tops, and trendy Y2K styles — became unavoidable on the internet.
Princess Polly shot ahead of fast-fashion competitors like Fashion Nova and Forever 21 to become one of the top 10 favorite shopping websites for US teens, according to Piper Sandler’s semi-annual “Taking Stock With Teens” survey.
Princess Polly ranked No. 8 in Piper Sandler’s spring 2020 survey and remained in the top 10 for the fall, only trailing
